The money is for them. Their investment should be too.
Parents build wealth for their child's future — but the investment experience itself is usually designed around the adult, not the person it is ultimately meant for.
Why Taru exists
Every child should grow up with something of their own. And know what to do with it.
Taru helps parents build long-term wealth for their children, in their own name — while giving them a meaningful way to understand and grow with it.
Aarav's investmentMutual funds
Held in the name of
Aarav
Guardian · YouInvested so far
₹1,84,000
Goal · College fund · 203862%
Horizon
The gap
We're building for a part of investing most products weren't designed around: the child.
Wealth shouldn't suddenly become their responsibility at 18.
The investment journey should become understandable to the child gradually — not arrive as a portfolio they're simply handed the day they turn 18.
What we're building
An investment built around the child.
Parents build the financial foundation. Children grow into it.
Monthly SIP · 2 mutual funds
₹5,000
Next instalment
Aarav can seeProgress only
Build their financial foundation.
Invest in their name, set goals and SIPs, track progress, and decide how much of it they see.
- Invest
- Invest in mutual funds, in their name.
- Plan
- Set goals and goal dates for their future.
- SIPs
- Start, increase or pause SIPs as life changes.
- Track
- Follow the investment’s progress towards each goal.
- Share
- Decide what your child sees.
Your college fund
62% of the way
Invested for youEvery month
Grow into what is being built for them.
A separate, age-appropriate view of the investment being built for them — so it becomes understandable long before it becomes theirs to manage.
- See
- Their progress towards the goals set for them.
- Understand
- That money is being invested in their name.
- Participate
- In age-appropriate ways their parents set up.
- Learn
- Through experience with their own investment.
- Grow
- Into an understanding of investing, over time.
Our investment philosophy
What we believe an investment for a child should be.
These are the principles we use when deciding what Taru should — and shouldn't — build.
- 01Children come first
Build for the child, not just the account.
Every decision should make the child's investment more meaningful, understandable and age-appropriate — not just easier to administer.
- 02Long-term by design
Build for the years ahead, not the next market cycle.
Taru is designed around the long journey of building wealth for a child — not short-term financial behaviour.
- 03Continuous
Build something they can eventually grow into.
The investment should become more understandable to the child as they grow, so that at 18 it is a continuation — not a handover.
- 04Radical clarity
Financial products deserve radical clarity.
Be clear about where money goes, who holds it, how Taru earns and what parents are actually signing up for.
The person behind Taru
It started with a simple question: how do I invest for my daughter?
01 The problem
When my daughter was one, I started looking for a way to invest in mutual funds for her — and couldn't find a simple way to do it. If I was looking for this, how were other parents doing it? And why hadn't anyone built a product around children?
02 The insight
The more I explored, the clearer it became that minors weren't being treated as a segment in their own right. Where children were supported at all, it was a feature added to an adult product — not a product designed around the child.
That's where Taru began.
03 Why Taru, why me
I've spent the last 10 years building and growing products across banking and financial services — building them from the ground up, taking them to market, and working across both the product and business sides.
But the most important qualification is simpler: I've lived the problem myself.
By the time a child turns 18, they shouldn't just have money in their name. They should understand what it means, how to manage it, and how to make it grow.
Built for trust
Built for a child's future. Built on financial infrastructure you can trust.
Taru is built on regulated financial infrastructure, with clarity about where your money goes, who holds it and what Taru does.
Mutual Fund Distributor · ARN 367667
Taru is an AMFI-registered Mutual Fund Distributor. We help you invest in mutual funds; we don't manage the underlying funds.
Your investment sits with the relevant financial institutions.
Your SIP is invested into mutual fund schemes and the investment is held through the relevant AMC and registrar, in your child's name. Taru acts as the distributor.
Know what you're investing in. Know how we earn.
There are no hidden subscription charges for parents. Taru earns a trail commission from the AMC when you invest through us.
We believe trust in financial products comes from clarity — not complicated language.
The journey ahead
Built today. Designed for the journey ahead.
Taru starts with investing for a child's future, and is building toward a broader financial experience around the child as they grow.
- 01 Today
Investing for a child's future.
Taru starts with mutual-fund investing — a way for parents to build long-term wealth in their child's name.
- 02 Together
A child who can see what's being built.
Taru gives children an age-appropriate way to understand and participate in their financial journey.
- 03 Over time
A financial foundation that grows with them.
Taru will expand beyond a single investment toward the broader financial foundation a child needs as they grow.
Our mission
We want every child to turn 18 with two things.
Wealth to their name.Wisdom to multiply it.
Every Indian child turns 18 with wealth to their name and a lifetime of wisdom to multiply it.
Join the waitlistWe're building the financial foundation for their future — one child at a time.